On Wednesday, December 19th, Milwaukee Beer Society will take a field trip to MobCraft Beer for our next brewery spotlight. In 2011, MobCraft founders Henry Schwartz and Andrew Gierczak dreamt up an idea for a crowdsourced brewery where the people decide what’s brewed. They quickly outgrew their space in Madison and made the move to Milwaukee, WI in 2016 where they have since been a part of the Walker’s Point community.
Each month MobCraft leverages the power of the crowd to generate ideas for unique craft beers. Beer fans across the US submit ideas ranging from a couple flavors to tried and true homebrew recipes. The ideas then go up for vote each month on their website. Votes are cast by placing a pre-order for the beer you would like to see brewed. The beer with the most pre-orders wins and is brewed, packaged and shipped straight to your door through an online retailer or available for pickup at the brewery.